Alena Leena at Your Dream Bridal
Alena Leena Bridal marries two continents with a creative studio in multicultural Cape Town and a top-quality professional team in Ukraine. Each dress is tailor-made with the option to customize to a bride’s specific requirements. Luxurious Italian satin and silk underline the uncompromising quality.
These gowns are a mix of luxurious fabrics, unique designs, and fun details. whether you love macrame lace, tiered ruffles, or geometric beading, Alena Leena has got you covered! Alena Leena wedding dresses are not only gorgeous, but they have functional elements, like built-in bodysuits, additional lining, and supportive cups, that makes them comfortable too! and each gown is named after a flower which is the main source of inspiration for every Alena Leena collection.
ABOUT ALYONA KOSTYK
Ever since I can remember, I’ve enjoyed making dresses. However, I always treated this passion of mine as a hobby rather than a career. Designing clothes felt so natural to me that I thought everybody could do it and I never thought I could make a living with that. That’s why I first got my degrees in computer engineering and clinical psychology, only to realize that fashion is the only industry that drives me.
I have a passion for all things haute couture and I am inspired by complex and intricate garment construction. I love the challenge of solving construction issues. I am inspired by many different things for each collection and gown. My clarity comes from imagining the emotion I would like a range or garment to evoke.
I enrolled at a leading university of fashion design in South Africa. During my first year of studies, I got an internship at a top couture bridal house in Cape Town. That’s how I got into the world of bridal fashion. The first person who made me think about founding my own bridal brand was my sister in law, Alina. She saw how successful the gowns I made for other designers were and insisted that we start our own bridal label. The rest, as they say, is history, and we never looked back.
A Little Q&A with Alyona
Q. You’ve developed four collections for your brides to date, ‘Wild in Bloom’, ‘The Art of Loving’, ‘The New Femininity’ and now ‘Stillness’, each unique in their own right. Tell us a little bit about each and how they’ve evolved?
You’ve developed four collections for your brides to date, ‘Wild in Bloom’, ‘The Art of Loving’, ‘The New Femininity’ and now ‘Stillness’, each unique in their own right. Tell us a little bit about each and how they’ve evolved?Each new collection evolves in a more complicated and elaborated construction and features a different story. ‘Wild in Bloom‘ is more playful, ‘The Art of Loving‘ is more romantic, ‘The New Femininity‘ is more refined, while ‘Stillness’ is more simplistic and light. Each collection has classical, timeless appeal while each garment is twisted in a modern way and has its own voice.
I love how each collection has its own personality. I feel there is a deep, romantic allure imbued in each, with silhouettes that flatter the female form so effortlessly. What guides you in this?
I strive to make my gowns timelessly romantic, but with an edge. That’s why they resonate with brides from all over the globe. The fit of the dress is crucial for us. Construction of the gown is the most time and thought consuming process. We continuously research and develop techniques to achieve the best fitting garments.
There is a dance between beautifully minimalistic silhouettes and the more dramatic, textural designs within your collections. What advice do you have for women unsure of where to start or what would suit their bridal look?
My first advice to brides is to think about how they want to feel on their wedding day. Second, think about what you usually wear in your day to day life and which silhouette you feel most comfortable in. Minimalistic dresses are still a strong trend at the moment but my advice is to make sure that there is something unique and individual about your look if you decide to go the minimalistic way.
Play with the styling, the same dress can look different when framed with different hairstyles and accessories. I’d also recommend booking an appointment with a bridal boutique to get advice from the industry’s professionals. Bridal consultants work with different brides every day and they might provide you a fresh perspective on your dress. After all, the choice is entirely yours. Go for the dress that speaks to your personality. Listen to yourself and breathe.
Quality designs that are sustainable, ethically & environmentally friendly are so important to brides. How do you incorporate this and uphold it throughout your processes?
Sustainability is a major factor when it comes to the creation of designs and the production of gowns. Fabric choice is the key. We use lyocell satin and crêpe that don’t pollute the environment with wastes of chemicals harmful to nature and workers. Furthermore, our taffeta and organza are made out of recycled fibre. We use trusted sustainable fabric suppliers from Europe. Our embroidered laces are sourced locally in the Ukraine which reduces the carbon footprint.
The social aspect for me personally is a priority when building up a business. Our team are based in the Ukraine and all our seamstresses are working moms. The company fully supports them. Firstly, the salary at Alena Leena Bridal is significantly higher than the average salary at a similar sewing studio in the Ukraine. Secondly, as our garments are getting more and more complicated, we steadily organize training for less-skilled employees to polish their skills, learn new techniques, and grow professionally within their own individual careers. We also provide all our seamstresses the opportunities to be flexible with their schedule and work from home so it’s easier for them to combine their work tasks with family duties.